Here! Here!Ken--don't waste your company's time and money. The whole idea behind a holiday package is twofold: 1. to win over new customers and 2. to reward your brand-loyal faithful.
Let's look at these one at a time:
1. You already have a demand greater than supply (at least at this point). You aren't looking to win people over whom you can't supply.
2. Your brand-loyal (people like yours-truly) don't need some cheap coaster to buy your product.
Ken, keep up the great work. When I can get hold of a product from BT, it is always first class
If I want a drink coaster or glass, I simply order it from the web site.