The advantage is that these low proof products can be sold in more places and during hours when the state stores are not open.
Thanks for all the replies. My follow-up question would then be : who buys these products? What audience or strata of society are they aimed at? Is it mainly youngsters?
The reason I ask is because we donīt have anything like this over here. In Sweden whiskey has always been regarded as a, sort of, "manly" product. Yearning for diluted versions would somehow mark you as a sissy.