I had forgotten about this ...

[jbutler]

Some years ago I was helping a friend move. We were going through his garage, and I stumbled across a copy of the Santa Rosa Press Democrat from 1944 that had been stashed in the space under a drawer. I found this add in it; I'd scanned it some years ago, then just ran across it while inspecting an old data backup.

[bourbonv]

Jim,
Old Thompson Blended Whiskey dates back to when James Thompson and Bro. was first founded in the 1890's. It was also advertised as being "Wed in the Wood". They would make their blend of whiskies and GNS and then put it back in the barrels for six months to a year before bottling the whiskey. They quit doing this in the 1970's. The brand was part of the sale to Barton in the 1990's.

Mike Veach

[jbutler]

Good info Mike, thanks.

Somewhere I have the remnants of that newspaper. It contains a few liquor store ads, and the bourbon prices were amazing ($1.39 for a half gallon) by today's standards anyway. Though I'm not so sure that $1.39 for a 1.75 of Old Crow was a good deal even then.

What I found really interesting about the Old Thompson ad is that it's "stand alone." I can't remember if I've ever seen a hard alcohol ad in the PD in the 25 years I've been subscribed to it.

[bourbonv]

Jim,
I think you are underestimating the Old Crow, putting today's product in the past. Old Crow was once the most famous brand in America and known for quality. It was not until the 1970's that the quality really fell to the present level. In the 1940's it was at least on the level with Old Taylor and Old Grand Dad.
If you think the prices are low in the 1940's you should see them in the 1870's. E H Taylor, Jr. is selling OFC at three years old at $1.10 per gallon. Of course you had to buy the whole barrel since he did not bottle his own product, but I would not paying $50.00 for a barrel of fine bourbon that I could then let age as long as I wished. He even made sure the barrel was a presentation piece with brass hoops and an attractive brand on the head.

Mike Veach

[jbutler]

think you are underestimating the Old Crow, putting today's product in the past.

That was an intentionally tonque-in-cheek comment on my part Mike. I figured if anyone knew what 1944 Old Crow tasted like it would be you.

This is certainly an off topic comment, but I just can't believe that I was able to buy a 1.75 of bourbon the quality of VOB 100 for $16.99 while in KY this September. Unfortunately, there's only an inch left in the bottle, and none available here in CA. Shoulda bought a case!

[bourbonv]

Jim,
Very Old Baton Bottled in Bond has always been one of my favorites. It is also good to cook with because it has a distinct enough flavor to compete with other spice as such in food.

So we don't hijack this thread, I will note that I have never tried the Old Thompson from the 40's. I always wondered if being "Wed in the Wood" really made it better than other blends.Maybe Gary has tried this brand in his experimentation with blends and could tell us something.

Mike Veach

[StraightBoston]

I figured if anyone knew what 1944 Old Crow tasted like it would be you.

Actually, thanks to Koji I *do* know exactly what this tastes like (as do his other customers that night!) Answer: it's recognizable as bourbon, but very different from bourbon whiskey today.

[jbutler]

Interesting! Can you elaborate?

[StraightBoston]

I'll let Koji speak to the provenance (I think -- gasp -- eBay! ) but he has a bottle of 1944 Old Crow at his bar. I've visited the past two times I've been in Japan -- it's a ways outside of Tokyo but worth the trip!

My tasting notes are sketchy: it was a BIB distilled 1940-bottled 1944. The nose and the taste had an overtone (not oak nor corn) that I assume came from the ND stills of the time -- that's the taste that I can't find in any "modern" bourbon (it's close to the early Woodford/OFBB but not at all fruity.) Burn and finish were moderate. A pleasant -- and different -- pour!

[kbuzbee]

Jim,
I think you are underestimating the Old Crow, putting today's product in the past. Old Crow was once the most famous brand in America and known for quality. It was not until the 1970's that the quality really fell to the present level. In the 1940's it was at least on the level with Old Taylor and Old Grand Dad.
If you think the prices are low in the 1940's you should see them in the 1870's. E H Taylor, Jr. is selling OFC at three years old at $1.10 per gallon. Of course you had to buy the whole barrel since he did not bottle his own product, but I would not paying $50.00 for a barrel of fine bourbon that I could then let age as long as I wished. He even made sure the barrel was a presentation piece with brass hoops and an attractive brand on the head.

Mike Veach

Put me down for 5 barrels, Mike!! $250. I can do that! Just gotta convince the wife of the estetics of aging Bourbon barrels as home decor

Probably age better in the attic anyway, huh??

Ken