IIRC Booker Noe said:"I don't mind if somebody wants to mix Booker's with Coke, it'll just be the best bourbon and Coke they ever had."
I have to disagree, even though it is Booker speaking. I have tried Booker's and Coke and it wasn't the best I had ever had. (Booker's most certainly is one of the best bourbons I have had)I am not at all against mixing with the best for the best result. However, using the best (bourbon) for a so-so cocktail is not going to happen more than once or twice.
BTW, my stance on Bourbon and Coke is the Bourbon improves the Coke, not the other way around. If I want an improved Coke, bourbon is one good way to go. If I want to try to improve a bourbon I Gillmanize.