Picked up a bottle of Maker's Mark Gold today.
The descriptions and labeling seem to go out of their way not to say that it is any better or older than regular Maker's Mark.
It does say that the batch (19 barrels in the batch I got vs. the @ 40 in regular MM) is smaller and possibly (???) more unique. Nowhere does it say that it is any older than regular MM.
Anyway the bottle is a tad bit more impressive. It's gold instead of red wax.
Also there is no label on the front at all - you send in a few lines and the company will send you back a personalized label:
Personally Selected For
[Your lines here]
Kentucky Straight Bourbon Whiskey
The more I looked at it, the more I thought I could just print off any label I want off my computer and stick it on the bottle, so I don't know if I will send it in or not. There is no extra charge. The bottle did cost about $7 more than regular MM.
This is new to me. Anyone else taste it? Is it different.
BTW, I've heard rumors that Makers Mark is experimenting with a lot of alternatives and old age super premium collectibles. So far nothing on the market I'm aware of.