Thank you for taking the time to contact us about Wild Turkey Bourbon. We always enjoy hearing from loyal customers.
Comments and suggestions such as yours provide us with important feedback regarding our products. We appreciate your continued patronage of Wild Turkey Bourbon and hope you continue to enjoy our products.
The new Russell’s Reserve has been lowered to a 90 proof. This was to respond to the needs of the consumers who wanted a product still tasteful but less strong. We are just diversifying our range, but the flagship brand, the 101, will still be the 101.
Wild Turkey Bourbon
I responded to Earline that they should advertise how to dilute your own Wild Turkey and that I myself don't drink much at full strength but learned how to add water. A person can make it whatever proof he wants.
I told her its a lot easier to make it a lower proof than a higher proof for us customers.