WT=101 and 101=WT, plain & simple.
That's my point as well, others here are more versed in trademarks and trade dress but it shows that there is an underlying lack of understanding by the bean counters at WT if they fail to realise that 101 proof has a really big thing to do with the indentification of Wild Turkey. Truthfully I don't see a place in this world for an 80 proof WT. Like we've all been saying, water is still fairly available to all of us if we want to add our own. I have access to spring water that has been finding it's way into Jim Beam bottles since the mid 30s. I would think that would be as good as anything they can pump out of Ky River.