By three way I mean straight, on the rocks, or cocktail.
For me, if I was going to serve bourbon to a group that included cocktail drinkers, on the rocks drinkers, and straight drinkers, I'd go with Woodford Reserve. When I drink bourbon on the rocks (about 25% of my bourbon consumption) this one really holds up well to the ice. It also tasted good mixed with sprite (something I did only as a test.) So, for me, WR is a real star as a multi-purpose bourbon.