As far as I'm concerned the only things I look at on a label are age, proof, and that it's straight bourbon whiskey. Anything else it says on the label is irrelevent to me until I open the bottle and taste. That's the proof of the pudding. Entry proofs, mashbills, filtering, distillery name (dbas included), logos and any other information on the label means doodley squat if you don't like the taste.