Tonight I picked up a new Heaven Hill product at the liquor store, Old Whiskey River....but more on that later, after I take time to taste it.
I noticed that most of the 750ml bottles of George Dickel (no. 8 and no. 12) had new hang tags so I picked one up for closer inspection. Apparently they are having a mail-in rebate promotion which applies only to the 750ml bottles. You get $2 back for 1 bottle and $5 back for two bottles. You mail in the hang tag with your receipt and in 4-6 weeks George Dickel sends you a check. I didn't catch how long the promotion will run, I'm sure it was on there but I don't remember.
Dickel isn't all that expensive to begin with, and I don't think I've ever seen a distillery rebate on whiskey. It makes me wonder if things are going from bad to worse at Dickel.