Quote Originally Posted by CrispyCritter
The best thing to do, IMO, is keep buying what you like best. I'm certainly glad to see the folks at Sazerac (mostly) bucking the low-proof trend - let's hope it stays that way!

It is possible to capture the bourbon enthusiast market and make money, but the size of this market will dictate how many players can exist. Sazerac has successfully tapped into the bourbon enthusiast market and as long as they keep putting out winners and we keep buying them, they will continue to profit. I would love to see more bourbons like Stagg. The key is for us to reward companies making top notch unchillfiltered bourbons with higher proofs.