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  1. #1
    Guru
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    Central Arizona (near Prescott), U.S.A.
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    4,235

    Why Not Embrace a Nickname, e.g., "The Fox"?

    I'm actually replying to the item in the Industry News forum in regard to awards bestowed upon Virginia Gentleman 90 proof.

    The news release refers to this bottling as "VG90", but it never uses the much catchier nickname, "The Fox". Are the marketing folks missing an opportunity here?

    IMO when a product spontaneously gains a nickname, that suggests a cult following that should be fostered. The most famous example may be the Volkswagen "Beetle". I'm pretty sure that the nickname arose with no help from the car's marketers, but once it became widespread they adopted it as their own.

    Could it be that "The Fox" is a name used only in SB.com circles?

    Yours truly,
    Dave Morefield
    Yours truly,
    Dave Morefield

    Dog Lover, Euphonium Player, Campfire Guitarist, Marksman,

  2. #2
    Bourbonian of the Year 2010 and Guru
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    Aug 2005
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    Kentucky!
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    4,745
    WHile I agree that they should embrace nicknames that have been embraced by their fans, there may be an issue with another brand(Copper Fox) that may prevent them from using it in their marketing. Worst case there could be litigation involved, but confusion to the average Joe may cause lost sales to another brand, or even people trying the wrong one and not liking it resulting in lost sales.
    2010 Bourbonian of the Year

    As long as you have good whiskey you're not "unemployed", you're "Funemployed!!!"

    I'm no Pappyophile

  3. #3
    Guru
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    Central Arizona (near Prescott), U.S.A.
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    Was "The Fox", Now "Copper Fox Whisky"

    You are probably right. I was previously unaware of Copper Fox Whisky.

    For less than $20 per bottle I'd be willing to buy a bottle just to try it. Unfortunately, the website suggests that it's available only in Virginia.

    Yours truly,
    Dave Morefield
    Yours truly,
    Dave Morefield

    Dog Lover, Euphonium Player, Campfire Guitarist, Marksman,

  4. #4
    Connoisseur
    Join Date
    Apr 2005
    Location
    Northern California
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    681
    I think some names just lend themselves to nicknames or shorter name variations....and it's a combination of the name and the consumer awareness.

    Of course we all know Jack. But I wonder if I went in and ordered a "Jim & Coke", would they know what I was talking about??? I bet I'd jsut get Jack and Coke 9 times out of 10 out here in CA.

    I wonder if the awareness is regional?

    shorter and less syllables, seems to be better.

    The Fox might be better just as "Fox" in regard to ordering drinks.
    "Fox and Coke", "Fox Manhattan"

    Saz is an easy one. I knew the name Saz before I even knew that Sazerac was a type of Rye Whiskey.
    "That rug really tied the room together" -- Jeffery Lebowski

  5. #5
    Virtuoso
    Join Date
    Apr 2005
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    1,394
    I just bought two bottlings of VG 90 during my recent trip to Virginia. The one that appears to be newer doesn't have the Fox imprinted into the glass anymore.

    Roger

  6. #6
    Guru
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    4,235

    So Much For My Marketing Acumen



    Yours truly,
    Dave Morefield
    Yours truly,
    Dave Morefield

    Dog Lover, Euphonium Player, Campfire Guitarist, Marksman,

  7. #7

    The Fox

    If you go into any liquor store that carries VG90 and ask for "The Fox" they will know what you are asking for. Unfortunately with such bad distributors as we have here in Georgia, it is hard to find.

    To long ashes and long finishes

  8. #8
    Taster
    Join Date
    Jan 2006
    Location
    Fairfax Virginia
    Posts
    50
    Virginia Gentleman 90 Brings Home The Double Gold
    http://www.straightbourbon.com/forum...ead.php?t=5230

    This is an excellent bourbon - good enough to be a future BOTM !

  9. #9
    Taster
    Join Date
    Mar 2006
    Location
    Deep in the Heart of Texas
    Posts
    72
    Yes...it would deserve being named such, but then...how could all of us who would want to try it BUY IT? Oh yeah...order it online. Trying to get this pour in most states is next to impossible. My friend from DC brought me a bottle at Christmas and I sure was sad when that last shot was gone. A gem of a bourbon worth twice its twenty dollar pricetag.
    "Now it is time for that mellow moment"

  10. #10
    Connoisseur
    Join Date
    Jan 2004
    Location
    Saline, MI
    Posts
    751
    I picked up a bottle back in December on a pass through VA and it does not have the fox on it either - so it may be something that has been dropped.

    In my opinion this is a good, but not a great bourbon, but I think I paid about $18 for it - so for the price it's just about right.

    Craig

 

 

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