I understand that its good to age Bourbon. And I read the article regarding the term 'Old Bourbon' Nevertheless the term "Old" or "Very Old" or "Ancient" is on over half the bourbons out there it seems. Is this a marketing gimmick? I mean, AAA has a bottom shelf version that is like 3 years old right? So what is so 'Ancient' about that?
Old Weller, Old Grandad, Old Charter, Old Forester, Old Fitzgerald, VERY old Barton (6years is very old?) Old Yeller, Old Pogue, Old Overholt, Old Taylor, and the New Old Whiskey River?.... did I miss any?
Its funny because I have heard Old Crow characterized as "Young".