Sometimes it is possible to innovate in a field by releasing something which makes a breakthrough. It isn't a new product category but sets a new standard. In the current All About Beer magazine, there is an interesting article on the history of the American style of lager beer (the one pioneered by German-Americans in the 1800's) and it is explained how Budweiser really broke the mold at that time.
What forms could a "new" bourbon take, either based on things people have tasted or your idea of what shape it could take, that would attract wide popularity?
I suppose one of the new Buffalo Trace experimental whiskeys might qualify but I haven't tried those yet.
Is it even possible to create a "new" bourbon or is it perfect as it is?