My hope is that this thread can serve as a place to collect our observations and other evidence relevant to whether the bourbon boom has finally reached its zenith. Of course, it is only possible to be sure about such things once they are well in the rearview mirror, but I find it fascinating to try and see them while they are happening. Maybe if this thread can stay active for a good while we will end up with a conveniently concentrated repository. (If there already is an active one like it I apologize–I have not managed to locate one.)
I will start with a few observations that seem to indicate things are still escalating. This week, my local store has for the first time made the BT experimental 375ml bottles a one-per-customer deal. ECBP has gone up another $10 and is also now one-per-customer. (Some might argue it still represents good value, but I can currently buy excellent cask strength Scotches for less, which really puts it in perspective for me.) Even a freaking Jefferson’s NAS vatting has a one bottle limit! And we all know about the OGD repositioning and price hikes. Meanwhile, at the grocery store with the best selection, they now keep regular old BT in the glass case (when it is actually available) and EC12 has gone up by $9.50 (nearly 50%) since I started buying it there in 2012.
What have you noticed recently that makes you think the boom (bubble?) is continuing to intensify, is peaking, or is busting?