I'll spare you the long details, but I was in a situation where to avoid offending someone I care about, I actually drank a pour of Beam Maple. OMFG…..this sh#t is NASTY. Not in a "cheap, lousy bourbon" way, because it is nowhere near as good or drinkable as rot gut bourbon. I would drink bottom shelf Old Crow all day and night long to avoid tasting this crap again. It tasted like bad imitation maple syrup. If I had it to do over again, I'd just risk hurting someones feelings. I'm not expecting members here to be surprised by this experience, but I was truly shocked at how bad this product is. I do enjoy KC, but I will look at any other new products from Beam, ANY product from Beam, with great reserve and skepticism in the future. They have done their brand a terrible disservice from which they will not quickly recover.