Maker's Mark on the Mythbusters TV show. Episode about a blind man driving an intoxicated friend home (apparently, recreating a story from Europe).
Jamie Hyneman, playing the role of the intoxicated friend, puts a pretty good dent in a bottle of Maker's Mark. The label is covered, but there is no mistaking the bottle. You can see it 15 seconds into the first YouTube clip below. The second clip shows the experiment/results.