Not a movie, but I was so startled I felt compelled to make my second visit today to SB.com.
Tonight's episode of the TV series, "Royal Pains", showed Hank and Evan drinking a brown liquid. One commented that Pappy Van Winkle Special Reserve is wonderful bourbon. (I'm not sure exactly what he said, because it didn't sound familiar, other than the PVW part.)
I wonder whether Julian or the good folks at Buffalo Trace had anything to do with that.