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  1. #1
    Disciple
    Join Date
    Aug 2004
    Location
    Arlington, VA
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    1,886

    Newly announced: Old Forester Signature

    Just got an email:



    If you recognize this signature...

    [George Gavin Brown signature]

    you'll recognize the award–winning taste of Old Forester Signature. We've given the 100–proof _expression of Old Forester a new look in honor of our founder, George Garvin Brown.

    Hand–picked from select barrels, Old Forester Signature is crafted using the same time–honored methods established more than 135 years ago. Mr. Brown's signature continues to stand for rich flavor and quality as it did when he signed his first bottle in 1870.

    For more information about Old Forester and the 1870 Society, visit OldForester.com.

    Your friends at Old Forester
    -Dan

    Who stole the cork from my breakfast?

  2. #2
    Disciple
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    Aug 2004
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    Arlington, VA
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    1,886
    -Dan

    Who stole the cork from my breakfast?

  3. #3
    Administrator in exile
    Join Date
    Aug 2002
    Posts
    3,904
    I've seen this in Lexington, but only in the 1.75's so far. Are they insinuating by "hand picked" that this is somehow better than the previous OF100? Probably marketing fluff.
    Simplicity is the essence of universality - MK Ghandi

  4. #4
    Advanced Taster
    Join Date
    Jan 2006
    Location
    Berkeley, CA
    Posts
    137
    "Hand-picked" sounds like a nice way of saying "we taste it before we bottle it, and we use our hands to do that." As long as they don't change the price, I'll keep it in regular rotation.
    -Sam

  5. #5
    Enthusiast
    Join Date
    Oct 2002
    Location
    Plainfield, IN
    Posts
    266
    You know, sounds good, but here in the midwest I can't get/find any of the special releases! Ohhh, the days of 'ole when I could get most anything....Not here!...Being the optimist-I'll keep my eyes peeled!

  6. #6
    Connoisseur
    Join Date
    Jan 2004
    Location
    Saline, MI
    Posts
    753
    It's unclear to me - is this just a new package for the 100 proof version or is this really a new product?

    Craig

  7. #7
    Connoisseur
    Join Date
    May 2006
    Location
    Indianapolis
    Posts
    602
    Dan or Jeff or anyone else,
    Have you tried the signature and how does it compare to the previous release of OF 100, or is it eerily similar.
    I really like the original, which I picked up on Jeff's reccomendation. (Thanks buddy) I hope this one is up to the standard.
    Tim

    To alcohol! The cause of, and solution to, all of life's problems.

  8. #8
    Bourbonian of the Year 2002 and Guru
    Join Date
    Sep 1999
    Location
    Chicago
    Posts
    12,621
    I'm such a dope. I've actually talked to Chris Morris about this a couple of times and haven't thought to ask the obvious question.

    Why?

    My best guess is that it's an example of the Brown-Forman way of doing things that is a little different than the way other people do them. For most, if they have multiple proofs that's all there is to it, here is such-and-such a brand at 80, 86, 90, 100, whatever. Brown-Forman is all about brands, so they want to make the 100 proof Old Forester more distinctive, a brand extension if not a separate brand, but more than just a proof difference.

    As a matter of fact, too, it gives them the opportunity to give "Signature" a different profile beyond the proof difference, and that is where barrel selection comes into it.

    Old Forester is so under-the-rader still that they can relaunch it and if they do it right (as BF is wont to do) it can come into the market as almost a new brand.

  9. #9
    Guru
    Join Date
    May 2003
    Location
    Moscow Mills, MO
    Posts
    2,507
    Keep an eye on your local Lukas Superstore, they're the only place I've seen around ST Louis that carries both the 80 and 100 proof OFs. They might get the new one.
    Dane
    I don't drink to excess. But I'll drink to most anything else.

  10. #10
    Connoisseur
    Join Date
    Apr 2006
    Posts
    651
    I stopped by a local place that carries a pretty good variety of Bourbon. One of their new additions was OF 100. They had just been carrying OF 86 before. I thought about picking one up until I noticed the self sticker. The OF 86 was about $9.95, OF 100 was about $34.95. Could that be right?
    Mark/Nebraska


    Life is not measured by the number of breaths you take... but by the moments that take your breath away. 11/25/2004

 

 

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