I know about a couple of these clever marketing ploys.....Jack Daniels Tennessee Squires association (which, among other things, entitles them to 1 square inch of land in Lynchburg, TN) and Maker's Mark Ambassadors, who have diplomatic immunity in the town of Loretto, KY.
So, are there any other customer associations out there that distilleries have formed for their faithful legions? And what tactics do they employ to instill loyalty in their members? (e.g. Jack Daniels sends folksy letters to members about their plot of land - like apologizing when a pack of hounds tromp over their plot in an afternoon rabbit hunt. Bill Samuels periodically conducts online chat sessions with Maker's Mark Ambassadors)