Over the last couple of weeks I have noticed (at least in California) that prices on several bourbons (750ml) have come down substantially. I saw Beam Black advertised at $9.99, KC at $18.99, and WT 101 at $12.99. The KC was on sale at a large grocery store chain which is not usually the place I look for deals on bourbon. The KC price tag indicated the regular price was $33.99. The Beam Black was actually less than the white lable by a buck.
Agressive pricing for the holidays? I'm certainly not complaining!