When I first started drinking hard liquor for enjoyment not debauchery, I took my bourbon on the rocks. Now, I drink it neat 95% of the time, every once in a while I'll drop a drop or two in some Pappy 15. I feel that for pure enjoyment neat really is the way to go, because with a very small sip you can savor a variety of flavors and aromas that are masked when too cold or muddled with ice. Try it drinking neat, especially when tasting new bourbons. If you don't like it, switch, there's nothing wrong with that, but give it a shot. I thik you'll find it enjoyable.