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  1. #1
    Bourbonian of the Year 2002 and Guru
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    How the distillers present themselves

    Each year at the Kentucky Bourbon Festival, members of the press receive a "goodie bag." Actually, it's mostly sales brochures and other paper. The only real "goodies" are the mini-bottles of bourbon, one (sometimes two) from each company.

    Assuming the distilleries want to put their best food forward, it is interesting what they choose to include. One thing to remember is that, because of the regulatory expense of label approval, the products included will be only those for which the company is already making a mini. That, for example, may explain why Barton includes Ten High and not 1792. That may simply be the most representative bourbon it makes in the 50 ml size.

    What follows is a list of the companies, followed by their offerings. The first list is the 2005 bag, the second list is for 2006.

    2005 List

    Buffalo Trace / Buffalo Trace

    Brown-Forman / Woodford Reserve

    Maker's Mark / Maker's Mark

    Four Roses / Four Roses Yellow Label

    Diageo / Bulleit

    Wild Turkey / Wild Turkey 101

    Heaven Hill / Evan Williams Single Barrel Vintage

    Jim Beam / Knob Creek

    Barton / Ten High


    2006 List (changes from 2005 in bold

    Buffalo Trace / Buffalo Trace

    Brown-Forman / Woodford Reserve

    Maker's Mark / Maker's Mark

    Four Roses / Four Roses Yellow Label

    Diageo / Bulleit

    Wild Turkey / Rare Breed

    Heaven Hill / Evan Williams Black Label*

    Jim Beam / Bookers

    Jim Beam / Jim Beam Black Label

    Barton / Ten High

    * Curiously, although Heaven Hill has dropped the 7-year age statement from the Evan Williams label, it remains on the mini. Could be old stock, but it seems odd to include a discontinued label in a press kit.
    Last edited by cowdery; 09-19-2006 at 18:00.

  2. #2
    Quote Originally Posted by cowdery
    ...* Curiously, although Heaven Hill has dropped the 7-year age statement from the Evan Williams label, it remains on the mini. Could be old stock, but it seems odd to include a discontinued label in a press kit.
    Just checked the pair of EW Black minis Bobbi left for us in rooms at the GN -- they lack the age statement. So newer labels exist. You must have gotten old stock.
    Tim

  3. #3
    Bourbonian of the Year 2011
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    If you were just to "grab" a bottle from Chuck's 2006 freebie list, which would it be? I'll give you first and second choices.

    My choice: Rare Breed.

    Second choice: Four Roses.

    Gary

  4. #4
    Connoisseur
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    Jun 2006
    Location
    Northwest Indiana
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    693
    Hands down: Four Roses
    Reason: I have never tasted it, and it isn't for sale here.

    Second: Rare Breed

  5. #5
    Bourbonian of the Year 2010 and Guru
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    Aug 2005
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    Kentucky!
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    Rare Breed
    Bookers
    2010 Bourbonian of the Year

    As long as you have good whiskey you're not "unemployed", you're "Funemployed!!!"

    I'm no Pappyophile

  6. #6
    Guru
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    Las Vegas NV
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    Easy

    Buffalo Trace and Four Roses, neither are available out here.
    Emancipate yourself from mental slavery. None but ourselves can free our minds.

    Bob Marley.

  7. #7
    Moderator
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    Quote Originally Posted by cowdery
    Heaven Hill has dropped the 7-year age statement from the Evan Williams label
    I was wondering why they dropped the age statement, well...obviously it isn't 7 years old any more, but why do they remove it altogether...how old is it now?

    I still have a sealed bottle (700mL) from when it was 8yo the colour is amazing!
    Scott

    And I'd take the Four Roses and Buffalo Trace, would love to try them both!
    "I feel sorry for people who don't drink. When they wake up in the morning, that's as good as they're going to feel all day" - Frank Sinatra

  8. #8
    Bourbonian of the Year 2002 and Guru
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    They are now saying "extra aged" in their advertising. Like WT, they want the flexibility to use "mature" whiskey that has not reached seven summers. EW has become a big brand and I guess they hope that as long as it tastes more mature than JB or JD, they can get away without posting the age. Changing the age statement would call attention to the fact that they're using younger whiskey. No age statement is easy to miss.

  9. #9
    Enthusiast
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    Dec 2004
    Location
    Decatur GA
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    322
    I'd take the Four Roses over the BT. Neither is available here, I'd have a better shot at getting BT on some trip or other, and I've got lots of BT products in my stash.
    Bob

  10. #10
    Enthusiast
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    Ann Arbor, Michigan
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    Quote Originally Posted by cowdery
    They are now saying "extra aged" in their advertising. Like WT, they want the flexibility to use "mature" whiskey that has not reached seven summers. EW has become a big brand and I guess they hope that as long as it tastes more mature than JB or JD, they can get away without posting the age. Changing the age statement would call attention to the fact that they're using younger whiskey. No age statement is easy to miss.
    I remember Bettye Jo posting a number of months back that Max had come by and said to use nothing younger than 7 years in bottling EW. Wonder if that still applies.

    Jeff
    "One never knows, do one?" Fats Waller, American Musician, 1904-1943

 

 

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