One of the better stocked liquor stores here now has some Fleischmann's Straight Rye Whiskey. A very florid metallic purple label with the brand name in yellow. A real eye sore. Price is cheap. $10/bottle. Same as Rittenhouse is at the same store.
The label says it comes from Owensboro and Frankfort. My guess is this must be some old Monarch/Medley/Glenmore rye for the original Rittenhouse brand. Which is supposed to be where the Van Winkle rye comes from, right? And I suppose either Ancient Age/Buffalo Trace or Beam is bottling it.
Anybody out there know anything about this stuff? $10 is a cheap experiment. But I've got so many open bottles going and just as many waiting to try (incl 13 yr old VW Rye, Sazerac Rye and Lot #40 from Canada) that I'd just as soon save the time, money and the cabinet space for it if its nothing special.