While the Kentucky Bourbon Festival was underway in Bardstown, Diageo's Chief Executive announced last Thursday that Diageo and Pernod-Ricard will get even more money than expected from the sale of a group of sprits products that includes Four Roses Bourbon -- mostly an export product. While not releasing the name of the potential new owner, Paul Walsh of Diageo reportedly suggested by his announcement that a sale must be nearing completion. The total of all brands for sale, not necessarily to one firm, is expected to bring more than $670 million originally forecasted according to Bloomberg News.