
Originally Posted by
TNbourbon
They are not particularly rare -- I can find them here and there still on store shelves in Middle Tennessee. And while there may not be any on eBay NOW, I'm sure I've seen them pretty regularly there.
Jack Daniel's knows it has a large collector base, and so issues these things in large enough quantity to sell them in large quantity. The fact that they sell pretty ordinary, young-ish whiskey at a premium (for what it is) price, and sell more of it than anybody else, vouches for the effectiveness of their marketing.