I prefer my bourbon and cokes to be made with Beam white label. Other bourbons, including Beam Black may make a more rounded or smoother drink when mixed with cola, but there is something about Beam white that I prefer over others.
But it's that same character that I prefer in cola that makes me dislike Beam white neat. What's the opoosite of smooth? Astringency?
Now, the value proposition. When there are many other bourbons that I prefer over Beam that are less expensive, I can't call either the white label or black label a exceptional value. But, they do serve their purpose and when I want a bourbon and coke, there is no substitute.
Finally, nice choice on the BOTM. We are here to appreciate the full range of bourbon, and appreciating all ends of the spectrum makes us appreciate our favorites that much more.