Is it just me or do bars mark-up liquor at a higher percentage than beer? I've long suspected high liquor prices subsidize cheep beer. A local tavern charges $3.25 for a shot of WT 101 but you can get a bottle of Bud for $1.50. Beer specials are run all the time. A dollar for domestic bottles, .75 for domestic drafts. As I drive a little further from home to more upscale places drink prices not only increase but the disparity between beer and liquor prices becomes even greater. I once payed $8.25 for a shot of KC.