Jack Daniel's is introducing a new bottle for Gentleman Jack. Believe it or not, the GJ expression has been around for almost 20 years. (It was launched in 1988.) As I mentioned in another thread, they're going to have a 1.75 L, 1 L, 750 ml, 375 ml and 50 ml, but no 200 ml. I have asked why not and I'll let you know when I do.
The difference between Jack Black and GJ is that while Jack goes through the charcoal once, before it is barreled, GJ goes through again after it is dumped.
As I have said before, people will argue until the end of time about whether this improves or ruins the whiskey.
As you can see, the new bottle is pretty handsome and a big change from the old one. It should start to appear in stores in March.
The company emphasizes that nothing about the whiskey is changing, just the package, but if you want to bunker some of the old package before it goes away, now is the time.



