Austin, Nicols & Co. becomes Pernod Ricard USA. The firm reportedly will have annual sales of an estimated six million cases of spirits. In addition to Wild Turkey bourbon products (including Kentucky Spirit and WT Rare Breed) the firm will market Seagram's Gin and such brands as Chivas Regal, Jameson Irish whisky, and Jacob's Creek Australian wines.

The former Austin, Nicols Co. was founded in 1855 as a grocer specializing in teas, coffees, and spirits according to recent press releases and Business Wire.