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  1. #1
    Apprentice
    Join Date
    Nov 2005
    Location
    Baltimore, MD
    Posts
    33

    Price jump - Dickel #12

    Lately I've seen prices of Dickel #12 jump a bit. I had found it as low as 12.99 before, but it's jumped to 14.99 at that store, I've seen it as high as 18.99.

    Has anyone else noticed the prices go up in your area too? Anyone know if there is a specific reason for this, or is it just because it sells well and they can squeeze a few more bucks a bottle out of us consumers?

  2. #2
    Guru
    Join Date
    May 2006
    Location
    Napoleon, MI
    Posts
    7,440

    Re: Price jump - Dickel #12

    I do know that Dickel is short on inventory.
    So you know how the old supply and demand theory goes.
    They have cut out slow markets from getting any #8, and only keeping it on the sheves in the stronger markets until they age some more.

    I gotta get another bottle of #12, even at that new high price it is worth it.
    It is one of my favorite whisky.

  3. #3
    Disciple
    Join Date
    Mar 2005
    Location
    Sweden
    Posts
    1,722

    Re: Price jump - Dickel #12

    Quote Originally Posted by OscarV View Post
    It is one of my favorite whisky.
    Oscar,

    I did pop a number 12 open just recently after a long layoff. Very good whiskey as you say but not at all typical American straight as I see it. The tranquil and elegant notes I find in it arenít the things I normally associate with straight whiskey.

    Leif
    Swedish lover of American whiskey

  4. #4
    Guru
    Join Date
    May 2006
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    Napoleon, MI
    Posts
    7,440

    Re: Price jump - Dickel #12

    Quote Originally Posted by nor02lei View Post
    Oscar,

    The tranquil and elegant notes I find in it arenít the things I normally associate with straight whiskey.

    Leif
    Maybe so, but I feel all bets are off, this is Dickel's version of Tennessee.
    The South was where our original aristocrats, (actually rich folks), are from, and they did enjoy an elegant whisky.

  5. #5
    Disciple
    Join Date
    Nov 2005
    Location
    Alliance,Ohio
    Posts
    1,514

    Re: Price jump - Dickel #12

    In Ohio, Dickel #12 went from 15.50 to 22.80 in less than 2 years. Quite a steep increase!

    Thomas

  6. #6
    Bourbonian of the Year 2002 and Guru
    Join Date
    Sep 1999
    Location
    Chicago
    Posts
    12,563

    Re: Price jump - Dickel #12

    If I didn't know better, and I don't, I would think--based on this and some other decisions made over the last few years--that Diageo is doing its best to run this brand into the ground. Too bad.

 

 

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