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  1. #1
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    The role of the internet in bourbon marketing

    I am interested in how the future bourbon researcher will view the internet and the rebound of bourbon. I would like to know what types of sites influence the current market and what consumers are looking at on the net when making their bourbon related decisions, whether that is to purchase a bottle or plan a bourbon related trip.

    What do you feel is the role of the internet in the marketing of bourbon? Do you go to brand or distiller sites on a regular basis? Do you pay more attention to a brand if it is discussed in a tasting forum in a positive way? How has the internet affected your bourbon enjoyment?

    These are just few questions I was wondering about and would like to see your opinions on the subject.

    Mike Veach
    Last edited by jbutler; 03-30-2007 at 14:16.

  2. #2
    Bourbonian of the Year 2011
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    Re: The role of the internet in bourbon marketing

    Good questions Mike.

    The answers are, big-time to the first and affirmative on the rest!

    In fact, producers and retailers could use the Internet much more than they do, their use to date is (comparatively) restrained.

    Gary

  3. #3
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    Re: The role of the internet in bourbon marketing

    One thing that the distilleries could do is keep there web sites up to date.

    As far as forums are concerned I keep an eye out and an open ear for something that I don't know about.
    I have bought bourbons based on other people's opinion, and most of the time I agree with them after I tasted it, but there have been some bummers, not many.

  4. #4
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    Post Re: The role of the internet in bourbon marketing

    Quote Originally Posted by bourbonv View Post
    What do you feel is the role of the internet in the marketing of bourbon? Do you go to brand or distiller sites on a regular basis? Do you pay more attention to a brand if it is discussed in a tasting forum in a positive way? How has the internet affected your bourbon enjoyment?
    I do not very often seek out the websites of distillers or brands. I used to do it, but I never found the kind of stuff I was interested in, but mainly just marketing fluff.

    I pay a lot of attention to these forums (sb.com), but I rarely visit any others. If a particular bourbon is highly touted here, I will try to seek it out. Since I live in an ABC state, I am rarely successful at finding anything new or exciting.

    Because of sb.com, only, the internet has affected my knowledge and enjoyment of bourbon, greatly. But, nothing else on the internet has been very influential on me.

    Tim
    Self-Styled Whisky Connoisseur

  5. #5
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    Re: The role of the internet in bourbon marketing

    I seldom go to distiller's sites mostly because as Tim said they are mostly marketing fluff. But my knowledge of bourbon has grown in the last several years because of sb.com and a few others. If it wasn't for the Internet I would never have tasted any of the antique collection. In fact I never would have known about Sam's or Binny's etc. I would still be drinking from the limited selection in most liquor and grocery stores in my area.

    I do pay considerable attention to product reviews here and elsewhere, especially here.

  6. #6
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    Re: The role of the internet in bourbon marketing

    There is a third type of website that nobody has mentioned - the individual website for a bourbon fan. If you have not looked at before, you really should look at Mike Kellstrand's dite. It is excellent and that is the type of site I am talking about here. Do the sites of individuals influence your bourbon choices? Not only in the bottle purchase area, but also maybe travel plans. Did you go to the Oscar Getz Museum or the Heaven Hill Center after seeing them on somebody's website?

    Mike Veach

  7. #7
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    Re: The role of the internet in bourbon marketing

    I know you said "marketing", not "sale". Nevertheless, there's irony here.

    Moments ago I asked to be removed from Binny's mailing list.

    In August, 2004 when I moved to Arizona, Binny's would ship to me here. A few months back I tried to order a limited bottling of rye from them. The website accepted the order, but I received a phone call two days later saying they couldn't ship to Arizona.

    Even so, they continued to send me an email newsletter. Upon receipt of today's message, I decided I couldn't stand to smell whiskey through the jail house window any longer. I asked to be removed from their mailing list.

    More apropos your question, given the limited availability of mid-to-top-shelf bourbons here in rural Arizona, I suppose I should cease all contact with the Internet in regard to bourbon. If it ain't in the local Liquor Coop, I ain't gonna get to try it.

    Yours truly,
    Dave Morefield
    Yours truly,
    Dave Morefield

    Dog Lover, Euphonium Player, Campfire Guitarist, Marksman,

  8. #8

    Re: The role of the internet in bourbon marketing

    The good news, Dave, is that I think the internet will be a contributing force in the eventual (slooowwwllly, I realize) liberalization of liquor policy and laws. With information literally at one's fingertips, the hue and cry will become too much for echo-answering politicians to ignore.
    Not much consolation today, admittedly.
    Last edited by TNbourbon; 03-29-2007 at 18:40.
    Tim

  9. #9
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    Red face Re: The role of the internet in bourbon marketing

    Quote Originally Posted by bourbonv View Post
    There is a third type of website that nobody has mentioned - the individual website for a bourbon fan. If you have not looked at before, you really should look at Mike Kellstrand's dite. It is excellent and that is the type of site I am talking about here. Do the sites of individuals influence your bourbon choices? Not only in the bottle purchase area, but also maybe travel plans. Did you go to the Oscar Getz Museum or the Heaven Hill Center after seeing them on somebody's website?

    Mike Veach
    Honestly, I had never thought about sites like that.

    Tim
    Self-Styled Whisky Connoisseur

  10. #10
    Bourbonian of the Year 2002 and Guru
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    Re: The role of the internet in bourbon marketing

    It's not my purpose to highjack Mike's thread, but it got me thinking about forums such as straightbourbon.com. Although it has become the preeminent on-line community for people interested in American whiskey, it was not the first. I can't tell you the year, but when I first started to participate in an on-line bulletin board it was on the old Prodigy service. The bulletin board was for all beverage alcohol and the wine discussions drew the most participation, but there were American whiskey threads.

    To steer this back to Mike's thread, I think the significant thing has been communities such as this one. The producer web sites are nice, but pretty much just an extension of pre-internet marketing techniques into the internet space. Enthusiast sites are even less significant. Nothing against them, but in the parlance of the industry, I don't think they move the needle. The communities do.

 

 

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