At the last Islay Festival, I organised a tasting that 147 members of the public took part in; ‘nosing’ 4 new spirit. The samples were drawn from the spirit safe at 0 age, colourless, identically distilled, same harvest, but from 4 different 'terroirs'. 100% of the tasters – all members of the public -
on the nose alone, could tell that the 4 samples were different. The ‘Terroir’ was the only difference between the samples: the fields where the barley was grown. In this case the soil, bedrock, microclimate all played their part. That’s ‘terroir’.