Today's press release had the most amazing line in it:
a ground breaking custom distillation program for consumers and connoisseurs of fine spirits
If BT had asked me to make up a quote that they would then make happen, I doubt I could have written anything cooler!

It looks like Buffalo Trace is really ready to get out of the "distill for the bargain brands and select the best barrels for premium brands" outlook that has characterized the bourbon industry.

In a climate where sales don't grow in amount of alcohol so much as amount people are willing to pay for better and more interesting releases, it seems to make perfect sense.

I look forward to rewarding them monetarily.