I personally dont care for it, while a cheap price and not undrinkable, for just a couple of more bucks gets you weller 12 year, buffalo trace, old charter 10 year, which I find JBBL doesnt hold a candle to. Only my opinion and nothing more. That said, I do like the idea of exploring affordable bourbon. It may be a mind trick, but anything under 90 proof never quite gets my goat...at least it isnt neutered 80 proof like the current Rebel Yell.