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  1. #1
    Bourbonian of the Year 2004 and Guru
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    Kentucky Bourbon in China

    This story was published in the Courier Journal, Louisville Ky. newspaper....It's about Governor Fletcher's visit to open the "bourbon and spirits" market in China.

    http://www.courier-journal.com/apps/...=2007706110432
    Colonel Bettye Jo Boone
    Industrial Maintenance
    Technician/Journeyperson
    Heaven Hill Distilleries
    Bardstown, Kentucky

  2. #2
    Guru
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    Re: Kentucky Bourbon in China

    NOOOOOOOOOOOOOOOOOOO
    “Giving money and power to government is like giving whiskey and car keys to teenage boys.” - P.J. O’Rourke
    Greg's "bourbondork" blog

  3. #3
    Bourbonian Of The Year 2013 and Guru
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    Re: Kentucky Bourbon in China

    Quote Originally Posted by ggilbertva View Post
    NOOOOOOOOOOOOOOOOOOO
    WHY NOOOOOOOOOOOOOOOOT

    JOE

  4. #4
    Bourbonian of the Year 2010 and Guru
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    Re: Kentucky Bourbon in China

    Quote Originally Posted by smokinjoe View Post
    WHY NOOOOOOOOOOOOOOOOT

    JOE
    Easy. if they consume 25% of the world's spirit supply and they suddenly start consuming 25% of the worlds bourbon supply, what do you think is gonna happen to prices and availability?

    I do think it's a great thing for the market in the long run...more bourbon sold, means more production, more producers and even better prices long term as production/expansion costs are spread across more product...but those reductions are a long way away.

    As they say, it'll get worse before it gets better, stock up now to get yourself through the rough part
    2010 Bourbonian of the Year

    As long as you have good whiskey you're not "unemployed", you're "Funemployed!!!"

    I'm no Pappyophile

  5. #5
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    Re: Kentucky Bourbon in China

    Quote Originally Posted by barturtle View Post
    Easy. if they consume 25% of the world's spirit supply and they suddenly start consuming 25% of the worlds bourbon supply, what do you think is gonna happen to prices and availability?

    I do think it's a great thing for the market in the long run...more bourbon sold, means more production, more producers and even better prices long term as production/expansion costs are spread across more product...but those reductions are a long way away.

    As they say, it'll get worse before it gets better, stock up now to get yourself through the rough part
    Thank you Tim....my thoughts exactly. My NOOOOOOO was purely for selfish reasons.
    “Giving money and power to government is like giving whiskey and car keys to teenage boys.” - P.J. O’Rourke
    Greg's "bourbondork" blog

  6. #6
    Bourbonian of the Year 2003 and Super Moderator
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    Re: Kentucky Bourbon in China

    Someone form Beam once went over the prospect of supply if every drinking age person in China bought a single 200 ml of their product. I have forgot the numbers but the ramp up on production just to meet that demand would be staggering, no pun intended.
    ___Bobby Cox___
    ____________

    May you have wonderful things thought of to do...

  7. #7
    Taster
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    Mar 2007
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    San Francisco Bay Area
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    Re: Kentucky Bourbon in China

    Lets just hope that reducing proofs isn't part of a solution to make the Whiskey go further.
    Bob O.

  8. #8
    Guru
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    Central Arizona (near Prescott), U.S.A.
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    Re: Kentucky Bourbon in China

    Bobby,

    Here's my quick shot at it.

    Current population of China = ~ 1,300,000,000

    Assume 75% are of drinking age.

    Drinking population = ~ 975,000,000 (Let's round up to an even billion.)

    (200 ml / 1000 ) X 1,000,000,000 = 200,000,000 liters.

    Is a case of bourbon 15 bottles of 750 ml. each?

    Then dividing be each of those numbers yields 17,777,777 cases.

    How does that compare to current production? I don't know.

    Yours truly,
    Dave Morefield
    Yours truly,
    Dave Morefield

    Dog Lover, Euphonium Player, Campfire Guitarist, Marksman,

  9. #9
    Bourbonian Of The Year 2013 and Guru
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    Re: Kentucky Bourbon in China

    I say, sell as much as you can. I want the BT's, HH's etc to be as successful as they can be. But regardless of what the bourbon producers may sell, I don't believe it will be so overwheming as to upset the market here in North America. We, as a country/region, have overestimated what we can sell to the Chinese market, since it was more fully opened up a decade or so ago. I think we, as consumers, will be OK. No $30 JBW, or $75 ETL on the horizen. I am thinking more of the prospect of (a good one, or bad one...take your pick) a high quality Chinese "bourbon?" at $6/750ml. That, has been more of the model of our trade relations to date.

    JOE

  10. #10
    Banned User
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    May 2007
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    1

    Re: Kentucky Bourbon in China

    If bourbon makes a big splash in China, it will only be a matter of time before they start counterfeiting bourbon…just like they do with all kinds of other products.





    Kim in NK wants some too…
    Last edited by Hyperspace; 06-13-2007 at 23:06.

 

 

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