Kentucky Bourbon in China

[boone]

This story was published in the Courier Journal, Louisville Ky. newspaper....It's about Governor Fletcher's visit to open the "bourbon and spirits" market in China.

http://www.courier-journal.com/apps/...=2007706110432

[ggilbertva]

NOOOOOOOOOOOOOOOOOOO

[smokinjoe]

NOOOOOOOOOOOOOOOOOOO

WHY NOOOOOOOOOOOOOOOOT

JOE

[barturtle]

WHY NOOOOOOOOOOOOOOOOT

JOE

Easy. if they consume 25% of the world's spirit supply and they suddenly start consuming 25% of the worlds bourbon supply, what do you think is gonna happen to prices and availability?

I do think it's a great thing for the market in the long run...more bourbon sold, means more production, more producers and even better prices long term as production/expansion costs are spread across more product...but those reductions are a long way away.

As they say, it'll get worse before it gets better, stock up now to get yourself through the rough part

[ggilbertva]

Easy. if they consume 25% of the world's spirit supply and they suddenly start consuming 25% of the worlds bourbon supply, what do you think is gonna happen to prices and availability?

I do think it's a great thing for the market in the long run...more bourbon sold, means more production, more producers and even better prices long term as production/expansion costs are spread across more product...but those reductions are a long way away.

As they say, it'll get worse before it gets better, stock up now to get yourself through the rough part

Thank you Tim....my thoughts exactly. My NOOOOOOO was purely for selfish reasons.

[bobbyc]

Someone form Beam once went over the prospect of supply if every drinking age person in China bought a single 200 ml of their product. I have forgot the numbers but the ramp up on production just to meet that demand would be staggering, no pun intended.

[Bob O.]

Lets just hope that reducing proofs isn't part of a solution to make the Whiskey go further.

[RedVette]

This could be wonderful news. Anything we can sell to China to reduce the trade imbalance is great news for our country.

[bluesbassdad]

Bobby,

Here's my quick shot at it.

Current population of China = ~ 1,300,000,000

Assume 75% are of drinking age.

Drinking population = ~ 975,000,000 (Let's round up to an even billion.)

(200 ml / 1000 ) X 1,000,000,000 = 200,000,000 liters.

Is a case of bourbon 15 bottles of 750 ml. each?

Then dividing be each of those numbers yields 17,777,777 cases.

How does that compare to current production? I don't know.

Yours truly,
Dave Morefield

[Barrel_Proof]

Someone form Beam once went over the prospect of supply if every drinking age person in China bought a single 200 ml of their product. I have forgot the numbers but the ramp up on production just to meet that demand would be staggering, no pun intended.

I have carried bourbon from the USofA to China, carried it back through customs in China and customs in the USofA and returned it to--as Bobby has put it--where it was "birthed"--in Kentucky. I still keep a DFS stash on the mainland, actually!

I have also purchased bourbon on the Chinese mainland, carried it across the border to Hong Kong, then hauled it through customs into the USofA. One such Beam bottle of note bears the images of only 5 Master Distillers.

Hear, hear, if more bourbon makes it to mainland China!