Though NBC announced late last year it would air spirits ads and it had aired 'drink responsibly' messages created by Diageo, the network pulled the plug on the idea last Friday. With a major study by Harvard showing binge-drinking continuing on college campuses and pressure on the U.S. Congress from special interest groups including MADD, NBC announced it will not become the first network in fifty years to run liquor advertising.

In reality there is also territorial protection from the beer and wine industries who can advertise on television and are quite happy to keep spirits off of the networks.

The Distilled Spirits Council was mentioned in a Wall Street Journal story as considering this decision a temporary setback.

-- Greg (Kitzmiller)