I'm in Kentucky every couple of months and invariably I go shopping, to pick up the things I can't get in Chicago, but also to survey the shelf and see what bourbon drinkers in the bourbon heartland are drinking.
Promotions usually are reflected in end caps and floor stackings, while changes in shelf sets reflect longer term changes. At the Hurstborne store, they seem to be devoting more space to bourbon and now carry a lot of t-shirts and other branded souveniers.
The bottled in bond section is gone. Bonds are mixed in and if a brand has both bonded and non-bonded expressions, they're now together.
Very Old Barton seems to have lost shelf space while gainers include Old Forester and, especially, W. L. Weller. Both Special Reserve and 12-year-old have a lot of facings, I'd say 12-year-old has more. The 12-year-old is also now in the full range of sizes, up to 1.75 L.
One thing Kentuckians can recognize is a good value in bourbon.
Weird stuff in the bourbon section: Jamison's Irish and Yukon Jack liqueur.
Also strange: All Woodford Reserve is in a locked case, even the regular Distiller's Select product. I can't imagine why.
American Blends are in a completely different section, with Canadians and Brandies.
Why oh why isn't Rittenhouse Rye sold in Kentucky? The little rye section looks wrong without it.