Welcome to the Straightbourbon.com Forums.
Page 1 of 2 12 LastLast
Results 1 to 10 of 19
  1. #1
    Bourbonian of the Year 2002 and Guru
    Join Date
    Sep 1999
    Location
    Chicago
    Posts
    12,565

    Shelf Sets at Liquor Barn

    I'm in Kentucky every couple of months and invariably I go shopping, to pick up the things I can't get in Chicago, but also to survey the shelf and see what bourbon drinkers in the bourbon heartland are drinking.

    Promotions usually are reflected in end caps and floor stackings, while changes in shelf sets reflect longer term changes. At the Hurstborne store, they seem to be devoting more space to bourbon and now carry a lot of t-shirts and other branded souveniers.

    The bottled in bond section is gone. Bonds are mixed in and if a brand has both bonded and non-bonded expressions, they're now together.

    Very Old Barton seems to have lost shelf space while gainers include Old Forester and, especially, W. L. Weller. Both Special Reserve and 12-year-old have a lot of facings, I'd say 12-year-old has more. The 12-year-old is also now in the full range of sizes, up to 1.75 L.

    One thing Kentuckians can recognize is a good value in bourbon.

    Weird stuff in the bourbon section: Jamison's Irish and Yukon Jack liqueur.

    Also strange: All Woodford Reserve is in a locked case, even the regular Distiller's Select product. I can't imagine why.

    American Blends are in a completely different section, with Canadians and Brandies.

    Why oh why isn't Rittenhouse Rye sold in Kentucky? The little rye section looks wrong without it.

  2. #2
    Bourbonian of the Year 2010 and Guru
    Join Date
    Aug 2005
    Location
    Kentucky!
    Posts
    4,749

    Re: Shelf Sets at Liquor Barn

    You went to the wrong store then, Rittenhouse is now available in KY...I used to have to go to Chicago to get it...
    2010 Bourbonian of the Year

    As long as you have good whiskey you're not "unemployed", you're "Funemployed!!!"

    I'm no Pappyophile

  3. #3
    Disciple
    Join Date
    Nov 2005
    Location
    Alliance,Ohio
    Posts
    1,514

    Re: Shelf Sets at Liquor Barn

    Chuck,
    Try the Liquor Barn on Fern Valley near the airport. This is the only liquor barn I have ever been to and have never been disappointed. Another store That has a big mixture of bottles is the Liquor Depot on the Dixie Highway in Shively. I have never found any real big gun type of bottles there but it still is fun to look through all the bottles!

    Thomas

  4. #4
    Apprentice
    Join Date
    Feb 2007
    Location
    Benicia, Ca.
    Posts
    43

    Re: Shelf Sets at Liquor Barn

    Quote Originally Posted by cowdery View Post

    Also strange: All Woodford Reserve is in a locked case, even the regular Distiller's Select product. I can't imagine why.
    I will venture a guess that someone with marketing expertise is trying to portray it as something special to those who may not know better. If it is in the locked case it must be special. I have seen similar situations in BevMo's with bottles of very ordinary things being locked up while some better and more expensive things are out on the shelf with the regular stuff. But even with BevMo's it will vary from store to store.

    In my opinion marketing can many times beat out quality for non-frequent purchases. I think this can also be seen in more effort being put into the bottle presentation and design over what is in the bottle.

    Ken

  5. #5
    Virtuoso
    Join Date
    Apr 2005
    Posts
    1,394

    Re: Shelf Sets at Liquor Barn

    At my local Bevmo I was told they lock up the products they most fear will be stolen, not necessarily the items that are most expensive.

    Roger

  6. #6
    Guru
    Join Date
    Nov 2006
    Location
    Northwest of Peoria
    Posts
    4,437

    Re: Shelf Sets at Liquor Barn

    Quote Originally Posted by kpendle View Post
    I will venture a guess that someone with marketing expertise is trying to portray it as something special to those who may not know better. If it is in the locked case it must be special. I have seen similar situations in BevMo's with bottles of very ordinary things being locked up while some better and more expensive things are out on the shelf with the regular stuff. But even with BevMo's it will vary from store to store.

    In my opinion marketing can many times beat out quality for non-frequent purchases. I think this can also be seen in more effort being put into the bottle presentation and design over what is in the bottle.

    Ken
    I see the same thing around here especially at Hy-Vee wine and spirits. Grey Goose vodka, Crown Royal and Crown Royal Reserve behind locked glass but more expensive bourbons not to mention some very expensive single malts out in the open on the shelves.

    Vodka behind locked glass, now that's funny.

  7. #7
    Guru
    Join Date
    Nov 2006
    Location
    Northwest of Peoria
    Posts
    4,437

    Re: Shelf Sets at Liquor Barn

    Quote Originally Posted by Rughi View Post
    At my local Bevmo I was told they lock up the products they most fear will be stolen, not necessarily the items that are most expensive.

    Roger
    OK. That does make more sense. Now I'm left to wonder why CR is so popular with thieves. Sometimes when there is nowhere to lock it up, the only thing on display is an empty purple box with a note saying "this product is available at the counter".

  8. #8
    Disciple
    Join Date
    Nov 2005
    Location
    Alliance,Ohio
    Posts
    1,514

    Re: Shelf Sets at Liquor Barn

    One of our local liquor stores has the pints and 750's of Jack Daniels black behind the counter as these are frequently stolen items. What is really crazy though is in the same store, the bottles of JD single barrel are on the regular shelves within plain view and easy reach. Go figure!

    thomas

  9. #9
    Moderator
    Join Date
    Sep 2006
    Location
    Brisbane, AUSTRALIA
    Posts
    1,597

    Re: Shelf Sets at Liquor Barn

    Think how easy it would be to stick one of those flat woodford bottles down your pants!!
    That's what the theives in Australia like to do!

    Scott
    "I feel sorry for people who don't drink. When they wake up in the morning, that's as good as they're going to feel all day" - Frank Sinatra

  10. #10
    Connoisseur
    Join Date
    Feb 2003
    Location
    San Francisco, CA
    Posts
    623

    Re: Shelf Sets at Liquor Barn

    Quote Originally Posted by Rughi View Post
    At my local Bevmo I was told they lock up the products they most fear will be stolen, not necessarily the items that are most expensive.

    Roger
    There are three BevMo stores in the Bay Area that I frequent on occasion, and each one differs in the selections of bourbon that they have locked up. The choices of what gets locked up seems to me to be quite arbitrary, and it definitely is not price dependent.

 

 

Similar Threads

  1. The holiday gift sets have begun to show up
    By jbutler in forum General Bourbon Discussion
    Replies: 11
    Last Post: 11-20-2006, 17:37

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
Back to top