Back long ago, I thought just like Maker's Mark wanted me to think. I was young and Maker's was the cool young sophisticates drink. It came in an awesome bottle with the cool red wax and tasted better than JB and JD. It just screamed yuppie. (A funny side note is that while I've had a fair amount of Maker's in my past, it was EWSB that was the spring board to make me go bourbon crazy)
Fast forward to today now that I am a bourbon hound, and I feel just like most of you other guys. Makers is a nice drink, but no wow. Chuck made a great post in 2001 that pretty much sums up what I feel about it. Only he puts it far more eloquently than I could: http://www.straightbourbon.com/forum...=1783#post1783
Maker's says that they sell all they can make. I know they are expanding, but I still don't buy that. Why don't they start a new label? Why don't they expand even more? Why would they just sit by and watch the super premium bourbon market explode? Are they too scared that it would hurt the sales of Maker's?
And if they DID decide to make a super premium, what would it taste like? The story goes that they use the SW recipe and yeast. (or at least used to) Lets say they lowered the distilling proof and barreled for 12 years. What would you have then?
I guess I really shouldn't care, just because there are already so many great pours on the market today. Nevertheless, I guess it just confuses me as to why Maker's would just sit back and act so differently compared to all the rest of the distillers. And if they COULD make SW style whiskey, hooo boy!