I just bought a bottle of this ($29.99 at Binny's) and am drinking it now. I like it a lot; clean, with spearmint and black pepper, and a surprisingly sweet cotton-candy finish.

But here's a curious thing. I've examined the bottle carefully, even the hang tag, and the name Wild Turkey appears nowhere. The official statement on the back label says Austin Nichols Distilling Company, Lawrenceburg, Kentucky, USA.

There you go. Russell's Reserve has become a full-out line extension. I suspect before too much longer the name will disappear from the bourbon package too.