Ponder that statement for a moment.

Jack Danielís is the best-selling whiskey in the world.

Look for the qualifier that isn't there.

American.

I'm not sure exactly when it happened, but not long ago Jack Daniel's surpassed Johnnie Walker as the best-selling whiskey in the world.

To all of the people who think whiskey means scotch I say, Jack Danielís is the best-selling whiskey in the world.

To all of the people who say whiskey should be spelled without an "e" I say, Jack Danielís is the best-selling whiskey in the world.

To all of the people who think all American whiskey is bourbon I say, Jack Danielís is the best-selling whiskey in the world.

To all of the people who think American whiskey will always be second fiddle to scotch whiskey I say, Jack Danielís is the best-selling whiskey in the world.

I'm not saying Jack Daniel's is the best whiskey in the world, I'm not saying it is the model for what whiskey should be, I'm not saying everybody else should be like Jack Daniel's. I'm just saying this. Everybody in business is in business to succeed and Jack Danielís is the best-selling whiskey in the world.