Same here (re: wife buying for Christmas -- I was able to exchange the unopened bottle for an Elijah Craig 18yo, I think.)
I have little quarrel with the bourbon in the bottle as a more refined, less rambunctious version of OGD. I like that high-rye flavor (Chuck's "vegetal").
It's all about the value: far too pricey for what it is. Bar drink only for me, and even then I'll call for Bakers or WR instead at the same price.