I don't get the alcohol content versus price thing matters. I drink Bourbon for the flavor. I don't care what percent alcohol it is if I like it.. To me a bourbon doesn't have to bite me to make it a good bourbon. It's in the richness and complexity of the flavor.
Now to Basil... when I first got into drinking straight bourbon, it was one of my favorites. As my tastes have gotten more defined it has dropped down quite a ways. While a very smooth drink, its flavor is pretty light. It is nice for a hot summer day over ice when you just want something bright to sip on.