New NY Times article

[Hedmans Brorsa]

I didn't know Makers was special order in your area. Does that make it more desirable to your fellow Bourbon drinkers?
Regards,
Squire

Well, it might. Anything that´s obscure has a potential for being "exotic". On the other hand, bourbon is not a big issue in Sweden. I think the interest for it has risen marginally during the last five years or so but that doesn´t really amount to much.

Looking at the five different shelves for whisky at my local liquor store, American whiskey takes up the smallest space.

The order would be:

1) Single malt Scotch
1) Blended Scotch
3) Canadian whisky
4) Irish whiskey
5) American whiskey.

[cowdery]

That Canadian whisky outranks both Irish and American is surprising. I know we've talked about it before, but it does seem odd, and little Canadian whiskey is sold outside of North America.

[Hedmans Brorsa]

That Canadian whisky outranks both Irish and American is surprising. I know we've talked about it before, but it does seem odd, and little Canadian whiskey is sold outside of North America.

Please note that this is based on the size of the shelves at my local liquor store. Then again, I think it is pretty representative, all the same.

Canadian whisky has, if not always, then at least for a very long time, been a big seller in Fennoscandia. And, as I´ve written before, despite the fact that it (probably) outsells both American and Irish, it is on the decrease due to changing drinking habits.