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  1. #1
    Guru
    Join Date
    May 2002
    Location
    Central Arizona (near Prescott), U.S.A.
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    4,235

    Generic Bourbon?

    While reading Bettye Jo's comments about lesser-known Heaven Hill bottlings a question occurred to me regarding the industry in general.

    After the projected demand for a company's mid and upper shelf bottlings is met, is there any effort to maintain taste profiles for the bottom shelf products? Is there such a thing as not-good-enough-even-for-our-cheapest-brand? If so, would that product be sold outside the beverage alcohol industry for further distillation?

    Yours truly,
    Dave Morefield
    Yours truly,
    Dave Morefield

    Dog Lover, Euphonium Player, Campfire Guitarist, Marksman,

  2. #2
    Bourbonian of the Year 2010 and Guru
    Join Date
    Aug 2005
    Location
    Kentucky!
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    4,749

    Re: Generic Bourbon?

    While, I'm sure someone in the industry can answer this better than I can, I'll take a guess and say that with the number of barrels in an average bottling, quite a few not so good barrels can be blended away, as well as quite a few damn fine barrels. Since not every barrel is tasted individually both the best and the worst barrels can get missed in the process, only the final outcome matters. I'd guess that as the MSRP of the bottling goes down so does the standard that must be kept.

    That being said, if the standards that are being kept for the lowest price point HH are representative of industry average, it's still a pretty good standard.
    2010 Bourbonian of the Year

    As long as you have good whiskey you're not "unemployed", you're "Funemployed!!!"

    I'm no Pappyophile

  3. #3
    Enthusiast
    Join Date
    Nov 2005
    Location
    Knoxville
    Posts
    264

    Re: Generic Bourbon?

    Yeah I mean, I think most is standard bourbon but the barrels that are special are sold for higher price. I am just guessing though.

  4. #4
    Connoisseur
    Join Date
    Jun 2007
    Location
    Northford, CT
    Posts
    784

    Re: Generic Bourbon?

    Dave, I haven't a clue but if I had to venture a guess I'd say there is only the slightest effor to maintain a flavor profile for the lower shelf bourbons.

    Speaking from a business standpoint, why waste the time? Granted, the lower shelf probably out-sells some/most premium bourbons (don't call me out on this since I don't know it as fact ) but those who drink from the bottom probably haven't acquired a taste for bourbon - and, they probably mix it anyway - so it really doesn't seem to make sense to match past flavor profiles.

    Mark

  5. #5
    Enthusiast
    Join Date
    Nov 2005
    Location
    Knoxville
    Posts
    264

    Re: Generic Bourbon?

    well I am a connoisseur of bottom shelf whiskey...... LOL

    I haven't tried Ten High yet but I want to.

    I love Bartons VOB 100 Proof.

 

 

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