Welcome to the Straightbourbon.com Forums.
Results 1 to 2 of 2
  1. #1
    Bourbonian of the Year 2002 and Guru
    Join Date
    Sep 1999

    Industry Council Reports Rising Spirits Sales.

    The Distilled Spirits Council (DISCUS) reported today that distilled spirits grew for the eighth straight year in 2007, with sales up 5.6 percent, to $18.2 billion, and volume up 2.4 percent, to 181.5 million cases. Despite a weakening economy, the Council predicts that growth will continue through 2008. They estimate a 4.6 percent increase in sales, to $19 billion, from 185 million cases (up 1.9 percent).

    They attribute this growth to continuing interest in cocktail culture and to the “premiumization” of the entire drinks category. Both wine and spirits gained market share in 2007, at the expense of beer.

    Whiskey (American, Canadian, Scotch and Irish) was the largest segment, representing 29 percent of industry sales. Whiskey sales grew 3.8 percent to $5.2 billion. The vodka segment was second, at 24 percent It grew 7.65 percent, to $4.3 billion.

    The report did not break-out American-made whiskey’s share of the overall whiskey segment.

    However, the Council did report on 2007 exports of spirits by U.S. makers, and most of that is American whiskey. For the first time, spirits exports topped $1 billion, a 15 percent increase over 2006.

    American whiskey is now sold in more than 100 different countries. The leading markets are the United Kingdom, Canada, Germany, Australia and Japan. Key emerging markets are China, Vietnam, Brazil, Chile, Romania and Bulgaria.

  2. #2
    Advanced Taster
    Join Date
    Feb 2006
    Corner of Walk & Dont Walk

    Re: Industry Council Reports Rising Spirits Sales.

    I can say, that since finding this Web site, I have contributed to the growth in distilled spirits sales...



Similar Threads

  1. Replies: 0
    Last Post: 05-03-2006, 05:23
  2. Alcohilism within the industry
    By rob in forum General Bourbon Discussion
    Replies: 10
    Last Post: 10-18-2005, 08:02
  3. Industry Changes
    By kitzg in forum General Bourbon Discussion
    Replies: 1
    Last Post: 08-25-2000, 15:44

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
Back to top