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  1. #1
    Apprentice
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    Listed as Bourbon! Jack Daniel's

    Well at least according to Outback Steak House.

    Now just the mention of Outback Steak can cause a seperate conversation on how good their steaks are, but for me, about twice a year I eat at an Outback. Maybe someone's birthday. But if my wife and I go on our own, it tends to be more about their baked potato and the ranch dressing they put on the salads then it is about the steak.

    Anyhow, I was looking at the menu, and noticed Jack was listed as a bourbon. Made me want to write their corporate.

    You notice this listed from time to time, as many people want to group all American whiskeys as burbons (sort of like calling all whiskeys from Scotland scotches).
    Last edited by thanis; 03-30-2010 at 15:11.

  2. #2
    Virtuoso
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    Re: Listed as Bourbon! Jack Daniel's

    You'll find different views on the board as to how much of a transgression, if any, it is to call Jack Daniels a Bourbon. Personally, it's not something I get too upset about.

    And in fact, all whiskeys from Scotland can be called Scotch in the US. (They don't use the term "Scotch" in Scotland, they just call it whisky).

  3. #3
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    Re: Listed as Bourbon! Jack Daniel's

    It's very common for Jack Daniel's to be called "bourbon", and, while it doesn't have it on the label, you'll find differing views on whether it really is or not.

    The key is whether the Lincoln County Process counts as an additive. They claim it doesn't, but they also claim it makes them not bourbon.

    The only way we'll get an official ruling is if they ever put "Bourbon" on their label and the TTB makes a ruling. That's not going to happen.

  4. #4
    Virtuoso
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    Re: Listed as Bourbon! Jack Daniel's

    Quote Originally Posted by craigthom View Post
    It's very common for Jack Daniel's to be called "bourbon", and, while it doesn't have it on the label, you'll find differing views on whether it really is or not.

    The key is whether the Lincoln County Process counts as an additive. They claim it doesn't, but they also claim it makes them not bourbon.

    The only way we'll get an official ruling is if they ever put "Bourbon" on their label and the TTB makes a ruling. That's not going to happen.

    Hmm. I haven't ever thought outback was so stellar, just pricey for what you get. I'd rather go to texas roadhouse if I must go to a "mainstream" steak place...
    Quote Originally Posted by SMOWK View Post
    I like to save up the charred bits in the bottom of the unfiltered stuff. When I have enough, I pour milk on it and eat it.

  5. #5
    Advanced Taster
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    Dec 2004
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    Washington, NJ
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    Re: Listed as Bourbon! Jack Daniel's

    Quote Originally Posted by thanis View Post
    Anyhow, I was looking at the menu, and noticed Jack was listed as a bourbon. Made me want to write their corporate.
    What's even more odd is I've seen Crown Royal listed under 'bourbon' but I can't remember where I saw that. Some chain restaurant.

    Matt

  6. #6
    Connoisseur
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    Sep 2003
    Location
    Louisville, Ky.
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    703

    Re: Listed as Bourbon! Jack Daniel's

    The Jack Daniels "Old No. 8" sold by Schenley just before repeal, was listed as a "bourbon" on the label.

    Mike Veach

  7. #7
    Advanced Taster
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    Mar 2005
    Location
    Georgia
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    190

    Re: Listed as Bourbon! Jack Daniel's

    Not at all uncommon around here to see Crown listed as bourbon.

    A few months ago I was told that the JD that didn't make the grade was sold and bottled as Evan Williams.
    Tom Sangster
    Winterville, GA

  8. #8
    Irreverent One
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    Heart of the Beaver State
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    Re: Listed as Bourbon! Jack Daniel's

    Quote Originally Posted by tsangster View Post
    A few months ago I was told that the JD that didn't make the grade was sold and bottled as Evan Williams.
    Did you enlighten this individual or decide to let them go on wallowing in blissful ignorance?
    Scott

    "Remember that your sense of humor is inversely proportional to your level of intolerance."
    - Serge Storms

  9. #9
    Advanced Taster
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    Re: Listed as Bourbon! Jack Daniel's

    I tried to enlighten him but he told me that he got the information from a friend who was a long time distributor and extremely well informed on the subject. I decided it was best to let him live in ignorance. If/when the opportunity arrives maybe I'll give it another try.
    Tom Sangster
    Winterville, GA

  10. #10
    Trippah and Admin
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    Re: Listed as Bourbon! Jack Daniel's

    Quote Originally Posted by tsangster View Post
    I tried to enlighten him but he told me that he got the information from a friend who was a long time distributor and extremely well informed on the subject. I decided it was best to let him live in ignorance. If/when the opportunity arrives maybe I'll give it another try.
    Introduce the rube to Bettye Jo. She will straighten him out in short order.
    My name is Joel Goodson. I deal in human fulfillment.
    I grossed over eight thousand dollars in one night. Time of your life, huh kid?

 

 

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