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  1. #1
    Join Date
    Aug 2004
    Arlington, VA

    New Bottles for Jim Beam Rye & Old Overholt

    Was out and about this afternoon, and noticed new bottles today for Jim Beam Rye and Old Overholt. They are not wildly different from the previous bottles; mostly differences in color. The Old Overholt bottles are much more pale (at first I thought they were old bottles that had faded in the sun), and I think the Jim Beam Bottles are more tan and less yellow. The labels also have a sort of waxy looking finish to them. As far as I know, there are no changes to the contents.

    Anyone have any additional info?

    Who stole the cork from my breakfast?

  2. #2
    Join Date
    Sep 2007
    Lansing, MI

    Re: New Bottles for Jim Beam Rye & Old Overholt

    I purchased a new bottle of the Beam rye. The label looks less like police tape. The old plastic cap has been replaced with a thin metal cap. Overall, I would say that the packaging of Beam rye has experienced an upgrade.

    The bottle contents appear to be made out of the same adhesive material used to affix the new, pretty label to the bottle.

    “We are what we pretend to be, so we must be careful what we pretend to be.”
    --Kurt Vonnegut

  3. #3
    Bourbonian of the Year 2010 and Guru
    Join Date
    Aug 2005

    Re: New Bottles for Jim Beam Rye & Old Overholt

    A short while ago I was in a store and saw the new labels alongside the older ones.
    2010 Bourbonian of the Year

    As long as you have good whiskey you're not "unemployed", you're "Funemployed!!!"

    I'm no Pappyophile

  4. #4
    Advanced Taster
    Join Date
    Feb 2007

    Re: New Bottles for Jim Beam Rye & Old Overholt

    Yeah, the new JB Rye label is a big improvement in color.

  5. #5
    Join Date
    Feb 2008
    Westboro Ma

    Re: New Bottles for Jim Beam Rye & Old Overholt

    It did not have a far drive to be better than the old labels!!
    "Always carry a large flagon of whisk(e)y in case of a snakebite, and furthermore always carry a small snake" - W.C. Fields



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