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  1. #1
    Taster
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    Mar 2008
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    Berlin, DE
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    I found a strange label!

    Greetings,

    This afternoon I did manage to acquire a bottle of "Wicked Smaht Bourbon". It is a 15 year old bourbon at 105 proof and does state on the bottle Westboro, MA as a location. Also I looked up the word Smaht in a English dictionary and cannot find it anywhere. English is only a second language to me so maybe someone here knows of this word. Maybe it is slang.

    Does anyone here know which distillery really provides this label with bourbon or could there be maybe a distillery in Westboro, MA?

    Also this is very, very good bourbon. It is beautifully balanced with spice and sweet and is very smooth with a long finish.

    If anyone has knowledge on this particular bourbon please do respond.

    Thank you very much for any help provided in future!!!!

    Kindest,

    Geb

  2. #2
    Bourbonian of the Year 2009 and Virtuoso
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    Sep 2003
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    Houston, Tx
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    1,797

    Re: I found a strange label!

    "Smaht" is how some folks in the northeast area of the US pronounce the word "smart". There is no bourbon distillery up there in Massachusetts as far as I know. The bourbon is probably bulk purchased and bottled in Westboro.

    Randy

  3. #3
    Taster
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    Mar 2008
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    Re: I found a strange label!

    Quote Originally Posted by doubleblank View Post
    "Smaht" is how some folks in the northeast area of the US pronounce the word "smart". There is no bourbon distillery up there in Massachusetts as far as I know. The bourbon is probably bulk purchased and bottled in Westboro.

    Randy

    Greetings Randy,

    Thank you dearly for your information. Does the north east have a different dialect?

    Also, sorry, I mis stated the proof. It is not 105 proof but 124.9 proof labeled "Cask Strength". My other purchase was a 105 proofer.

    Kindest,

    Geb

  4. #4
    Guru
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    May 2005
    Location
    Eastern Pennsylvania
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    2,781

    Re: I found a strange label!

    Geb,
    The Upper Northeast (Massachusets and north) have a different distinct dialect. I love to hear them talk.
    Joe
    Colonel Joseph B. "Bourbon Joe" Koch

    "Bourbon.....It's cheaper than therapy!!"

  5. #5
    Enthusiast
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    Feb 2006
    Location
    Eastern MA
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    406

    Re: I found a strange label!

    Yep, that is how 'smart' is pronounced by anyone with a scortching Boston accent. There is indeed no one distilling Bourbon up here, but there is some malt whiskey in the pipeline.

    Can you give me more text/info off the bottle, perhaps I can shed some light or track down those responsible...

    Why someone would market this label outside the geographic area that would get the (weak) joke is bizarre.
    Last edited by MikeK; 06-04-2008 at 09:55.
    Mike

    "You're the best bourbon drinkers ever!" - Margo (waitress at Bourbon's Bistro in Louisville)

  6. #6
    Enthusiast
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    May 2006
    Location
    Nor Cal
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    437

    Re: I found a strange label!

    Listen to the guys on Car Talk, the radio show. http://www.cartalk.com

    On their podcast, you'll hear some of the Bauston (i.e. Boston) dialect.

    Would love to see or hear more about this bottle you got, Geb!
    "It hasn't cured my broken heart, but it sure helps a lot."
    -Ernest Tubb

  7. #7
    Connoisseur
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    Apr 2007
    Location
    Virginia
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    618

    Re: I found a strange label!

    A cask strength 15 yo? They did a limited bottling of a 15yr cask strength bourbon in DC under the Willett label. It was HH juice and absolutely amazing. I wish I could have gotten another bottle.

    Any chance you can post a pic?

    Mark

    I love him whose soul squanders itself, who wants no thanks...for he always gives away and does not want to preserve himself.
    -Nietzsche


  8. #8
    Taster
    Join Date
    Mar 2008
    Location
    Berlin, DE
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    58

    Re: I found a strange label!

    The label is as following:

    Wicked Smaht Bourbon
    Cask Strength
    Unfiltered Straight Bourbon Whiskey
    Aged 15 years in new american oak barrels
    ABV: 62.4 Proof: 124.8


    Description on back label:

    This precisely aged bourbon is of the finest hand-made quality. Its recipe, purchased for $1.25 at a Pennsylvania tag sale more than 30 years ago, is a closely guarded national treasure hidden beneath a cloak of secrecy and steeped deep within the fabric of American history predating our 2nd generation of settlers.

    Enjoy with rocks or water, or straight-up if you're man enough! Cheeahs!

  9. #9
    Enthusiast
    Join Date
    Feb 2006
    Location
    Eastern MA
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    406

    Re: I found a strange label!

    Wicked bizzahhh.....

    Why would a nicely aged cask strength be marketed in such a trashy way?

    What is the producer/distributor info? I live in the area and may be able to track them down and get some dirt.
    Mike

    "You're the best bourbon drinkers ever!" - Margo (waitress at Bourbon's Bistro in Louisville)

  10. #10
    Bourbonian of the Year 2011
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    Sep 2002
    Location
    Toronto, Canada
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    9,043

    Re: I found a strange label!

    The ad copy does sound unusual but there seems a trend to a carefree or jesting style of advertising in some quarters these days. E.g., on the website for that Feckin spiced whisky I mentioned recently, there is a brief statement that the formula was devised by a named individual some years ago and "that's really all there is to it" (or words to that effect): rather funny.

    Here too it sounds like someone is having a little fun. (The whiskey certainly sounds very good though). I know that some bourbons when marketed in foreign parts use allusions to American history that don't always refer to Kentucky, e.g., I seem to recall there is a "Chicago-style" bourbon out there. The use of what is apparently a Boston accent (and expression) in the name and label info seems another example of a reference to Americana in general, not specifically bourbonian, to capitalize on the American origins of the drink. The reference to Pennsylvania is interesting though, whoever wrote the copy knows there is storied whiskey history there.

    Gary
    Last edited by Gillman; 06-06-2008 at 07:45.

 

 

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